“The Summits have opened up new projects and our meetings have resulted in sales. We get at least two clients from each event,” said Myron Kowal, President, Response Care, a solution provider at marcus evans LTC & Senior Living CXO Summits.
How many new clients does each Summit lead to?
We get at least two clients from each event. We continue to build our relationships to explore new opportunities.
All of our sales go through distributors, so although our marketing and sales efforts happen here, once they become projects we hand them over to one of our 48 distributors in the US to carry out.
It is difficult to draw straight lines between meetings and deals, so we could have closed more business as a result of our one-on-one meetings than we know.
Could you have met these companies if you had not attended a marcus evans Summit?
They are new opportunities. Perhaps I would have eventually met these companies, but by the time that happened, they may have chosen another product over ours.
How effective is the one-on-one meeting format?
It is terrific. In most cases, the executives we are paired with have a genuine interest in our product and what we have to say, and their level of influence on the buying process is significant.